Reading the shelf…
Zia Hatch Chile Company runs 2 products across 1 category, stocked in a single Bay Area grocer. Its biggest footprint is canned peppers, at 2% of the shelf. A niche presence · Brand Power 10/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Zia Hatch Chile Company (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Zia Hatch Chile Company · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Zia Hatch Chile Company in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Zia Hatch Chile Company product in stock, cheapest first.
1 storefront across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Zia Hatch Chile Company· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Zia Hatch Chile Company Hot Hatch Green Chile · its most-distributed SKU (1 door) in Canned Green Chiles, the biggest opening. The closest open door is Berkeley Bowl · 4 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
$7.99 average price. where it sits on price · context, not scored into Brand Power.
already on that shelf: los roast, rio luna, hatch
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.