Zoup! at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Zoup! is a specialty food brand known for its premium broths and soups, originating from its fast-casual restaurant chain, Zoup! Eatery.
Zoup! isn’t on Community Market CA’s shelf yet. The opening: 4 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Broth, Chicken in Chicken Broth.
Community Market CA stocks chicken broth thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is chicken broth: Community Market CA stocks only 7 there, so Zoup! Broth, Chicken stands out rather than blending in.
Community Market CA merchandises 5 of the 5 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 50/100.
enters a thin chicken broth shelf as a point of difference.
The full runway
Every category Zoup! plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in chicken broth. Each dot is a product on the shelf, by its cost per oz (hover for which). Zoup! (orange) sits well above the shelf.
What to bring to land
Zoup!’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
