1,000 Springs Mill vs Rancho Gordo · Bay Area shelf head-to-head
1,000 Springs Mill and Rancho Gordo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Gordo carries more Brand PowerRancho Gordo is in more Bay Area grocersRancho Gordo fields the deeper lineup
1,000 Springs Mill
Rancho Gordo
13
brand power
69
4
products
58
2
categories
10
4
subcategories
23
3
grocers
13
$6.79
avg price
$8.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 1,000 Springs Mill▭ Rancho Gordo
Distribution · 30% of score13·54
1
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 1,000 Springs Mill
no top category Rancho Gordo doesn’t also play in.
only Rancho Gordo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 1,000 Springs Mill · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 1,000 Springs Mill · Rancho Gordo
