88 Acres vs Kind · Bay Area shelf head-to-head
88 Acres and Kind, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineup
88 Acres
Kind
29
brand power
65
17
products
91
3
categories
5
3
grocers
17
$2.60
avg price
$7.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 88 Acres▭ Kind
Distribution · 30% of score13·71
8
carried in 3 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Granola Bars1 vs 7 SKUs
8
1% of shelf
only 88 Acres
no top category Kind doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only 88 Acres · 0
no exclusive doors — everywhere 88 Acres is, Kind is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 88 Acres · Kind
