A Dozen Cousins vs Lundberg Family Farms · Bay Area shelf head-to-head
A Dozen Cousins and Lundberg Family Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lundberg Family Farms carries more Brand PowerLundberg Family Farms is in more Bay Area grocersLundberg Family Farms fields the deeper lineupA Dozen Cousins sits further up the premium end
A Dozen Cousins
Lundberg Family Farms
41
brand power
63
12
products
66
6
categories
7
9
subcategories
13
8
grocers
19
46.1¢
price per oz
59.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A Dozen Cousins▭ Lundberg Family Farms
Distribution · 30% of score33·79
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A Dozen Cousins
only Lundberg Family Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A Dozen Cousins · 1
only Lundberg Family Farms · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A Dozen Cousins · Lundberg Family Farms
