A-sha vs Momofuku · Bay Area shelf head-to-head
A-sha and Momofuku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Momofuku carries more Brand PowerMomofuku is in more Bay Area grocersMomofuku fields the deeper lineupA-sha sits further up the premium end
A-sha
Momofuku
35
brand power
58
18
products
40
3
categories
6
5
subcategories
8
5
grocers
14
77.8¢
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A-sha▭ Momofuku
Distribution · 30% of score21·58
A
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Momofuku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only A-sha · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A-sha · Momofuku
