A2 Milk vs Clover Farms · Bay Area shelf head-to-head
A2 Milk and Clover Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Farms carries more Brand PowerClover Farms is in more Bay Area grocersClover Farms fields the deeper lineup
A2 Milk
Clover Farms
30
brand power
67
7
products
17
2
categories
7
3
subcategories
9
9
grocers
17
13.0¢
price per fl oz
13.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A2 Milk▭ Clover Farms
Distribution · 30% of score38·71
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk1 vs 1 SKUs
only A2 Milk
no top category Clover Farms doesn’t also play in.
only Clover Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A2 Milk · 2
only Clover Farms · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A2 Milk · Clover Farms
