A2 Milk vs Horizon Organic · Bay Area shelf head-to-head
A2 Milk and Horizon Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Horizon Organic carries more Brand PowerHorizon Organic is in more Bay Area grocersHorizon Organic fields the deeper lineupHorizon Organic sits further up the premium end
A2 Milk
Horizon Organic
30
brand power
59
7
products
38
2
categories
6
3
subcategories
13
9
grocers
13
13.0¢
price per fl oz
25.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A2 Milk▭ Horizon Organic
Distribution · 30% of score38·54
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A2 Milk
no top category Horizon Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A2 Milk · 2
only Horizon Organic · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A2 Milk · Horizon Organic
