Abe's vs Entenmann's · Bay Area shelf head-to-head
Abe's and Entenmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abe's carries more Brand PowerAbe's is in more Bay Area grocersAbe's fields the deeper lineupAbe's sits further up the premium end
Abe's
Entenmann's
51
brand power
43
31
products
15
5
categories
4
5
subcategories
5
9
grocers
6
$1.20
price per item
86.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Abe's▭ Entenmann's
Distribution · 30% of score38·25
E
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Abe's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Abe's · 6
only Entenmann's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Abe's · Entenmann's
