Abe's vs Two Bite · Bay Area shelf head-to-head
Abe's and Two Bite, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abe's carries more Brand PowerAbe's is in more Bay Area grocersAbe's fields the deeper lineup
Abe's
Two Bite
51
brand power
32
31
products
15
5
categories
6
9
grocers
8
$8.67
avg price
$6.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Abe's▭ Two Bite
Distribution · 30% of score38·33
T
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Abe's
only Two Bite
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Abe's · Two Bite
