Acme Smoked Fish vs Echo Falls · Bay Area shelf head-to-head
Acme Smoked Fish and Echo Falls, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Smoked Fish carries more Brand Power
Acme Smoked Fish
Echo Falls
39
brand power
33
13
products
13
4
categories
1
5
subcategories
2
11
grocers
11
$2.51
price per oz
$3.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acme Smoked Fish▭ Echo Falls
Distribution · 30% of score46·46
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acme Smoked Fish
only Echo Falls
no top category Acme Smoked Fish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Acme Smoked Fish · 4
only Echo Falls · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acme Smoked Fish · Echo Falls
