Acme Smoked Fish vs Gingrass Smoked · Bay Area shelf head-to-head
Acme Smoked Fish and Gingrass Smoked, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Smoked Fish carries more Brand PowerAcme Smoked Fish is in more Bay Area grocersAcme Smoked Fish fields the deeper lineupGingrass Smoked sits further up the premium end
Acme Smoked Fish
Gingrass Smoked
39
brand power
20
13
products
3
4
categories
2
5
subcategories
2
11
grocers
5
$2.51
price per oz
$3.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acme Smoked Fish▭ Gingrass Smoked
Distribution · 30% of score46·21
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acme Smoked Fish
only Gingrass Smoked
no top category Acme Smoked Fish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acme Smoked Fish · Gingrass Smoked