Actual Veggies vs Jack & Annie's · Bay Area shelf head-to-head
Actual Veggies and Jack & Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jack & Annie's carries more Brand PowerActual Veggies is in more Bay Area grocers
Actual Veggies
Jack & Annie's
35
brand power
40
12
products
11
2
categories
5
2
subcategories
6
8
grocers
7
68.6¢
price per oz
88.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Actual Veggies▭ Jack & Annie's
Distribution · 30% of score33·29
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Actual Veggies
only Jack & Annie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Actual Veggies · 4
only Jack & Annie's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Actual Veggies · Jack & Annie's
