Acure vs Giovanni · Bay Area shelf head-to-head
Acure and Giovanni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acure is in more Bay Area grocersGiovanni fields the deeper lineupAcure sits further up the premium end
Acure
Giovanni
43
brand power
47
26
products
50
3
categories
4
12
subcategories
11
5
grocers
4
$5.15
price per fl oz
$1.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acure▭ Giovanni
Distribution · 30% of score21·17
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Giovanni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Acure · 2
only Giovanni · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acure · Giovanni
