Afia vs White Toque · Bay Area shelf head-to-head
Afia and White Toque, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Afia carries more Brand PowerAfia is in more Bay Area grocersAfia fields the deeper lineupWhite Toque sits further up the premium end
Afia
White Toque
34
brand power
13
8
products
2
4
categories
2
8
grocers
2
$8.61
avg price
$8.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Afia▭ White Toque
Distribution · 30% of score33·8
A
W
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score49·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Afia
only White Toque
no top category Afia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Afia · 6
only White Toque · 0
no exclusive doors — everywhere White Toque is, Afia is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Afia · White Toque