Against The Grain vs Blackbird Foods · Bay Area shelf head-to-head
Against The Grain and Blackbird Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Against The Grain carries more Brand PowerAgainst The Grain is in more Bay Area grocersAgainst The Grain fields the deeper lineupAgainst The Grain sits further up the premium end
Against The Grain
Blackbird Foods
35
brand power
21
9
products
5
5
categories
2
5
subcategories
3
9
grocers
6
76.3¢
price per oz
74.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Against The Grain▭ Blackbird Foods
Distribution · 30% of score38·25
A
B
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score53·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Against The Grain
only Blackbird Foods
no top category Against The Grain doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Against The Grain · 4
only Blackbird Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Against The Grain · Blackbird Foods
