Alba Botanica vs Acure · Bay Area shelf head-to-head
Alba Botanica and Acure, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alba Botanica carries more Brand PowerAcure sits further up the premium end
Alba Botanica
Acure
67
brand power
43
26
products
26
5
categories
3
12
subcategories
12
5
grocers
5
$2.79
price per fl oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alba Botanica▭ Acure
Distribution · 30% of score21·21
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Skin Care4 vs 10 SKUs
only Acure
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Alba Botanica · 1
only Acure · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alba Botanica · Acure
