Alba Botanica vs Earth's Care · Bay Area shelf head-to-head
Alba Botanica and Earth's Care, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alba Botanica carries more Brand PowerAlba Botanica is in more Bay Area grocersAlba Botanica fields the deeper lineup
Alba Botanica
Earth's Care
67
brand power
30
26
products
7
5
categories
3
12
subcategories
4
5
grocers
1
$3.82
price per oz
$3.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alba Botanica▭ Earth's Care
Distribution · 30% of score21·4
E
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Earth's Care
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alba Botanica · 4
only Earth's Care · 0
no exclusive doors — everywhere Earth's Care is, Alba Botanica is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alba Botanica · Earth's Care
