Alba Botanica vs Neutrogena · Bay Area shelf head-to-head
Alba Botanica and Neutrogena, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alba Botanica carries more Brand PowerAlba Botanica is in more Bay Area grocersAlba Botanica fields the deeper lineupNeutrogena sits further up the premium end
Alba Botanica
Neutrogena
67
brand power
39
26
products
9
5
categories
5
12
subcategories
6
5
grocers
3
$2.79
price per fl oz
$3.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alba Botanica▭ Neutrogena
Distribution · 30% of score21·13
N
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Neutrogena
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alba Botanica · 3
only Neutrogena · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alba Botanica · Neutrogena
