Alexandre Family Farm vs Cultures For Health · Bay Area shelf head-to-head
Alexandre Family Farm and Cultures For Health, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alexandre Family Farm carries more Brand PowerAlexandre Family Farm is in more Bay Area grocersAlexandre Family Farm fields the deeper lineup
Alexandre Family Farm
Cultures For Health
53
brand power
21
14
products
5
7
categories
3
8
subcategories
4
17
grocers
1
44.9¢
price per oz
$234.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alexandre Family Farm▭ Cultures For Health
Distribution · 30% of score71·4
C
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alexandre Family Farm
only Cultures For Health
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alexandre Family Farm · Cultures For Health
