Alexia vs Sproutly · Bay Area shelf head-to-head
Alexia and Sproutly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alexia carries more Brand PowerAlexia is in more Bay Area grocersAlexia fields the deeper lineupSproutly sits further up the premium end
Alexia
Sproutly
48
brand power
25
24
products
9
3
categories
3
3
subcategories
4
16
grocers
2
53.8¢
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alexia▭ Sproutly
Distribution · 30% of score67·8
S
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score86·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alexia
only Sproutly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alexia · Sproutly