Alicias Tamales Los Mayas vs Fillo's · Bay Area shelf head-to-head
Alicias Tamales Los Mayas and Fillo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alicias Tamales Los Mayas is in more Bay Area grocersFillo's fields the deeper lineup
Alicias Tamales Los Mayas
Fillo's
37
brand power
34
10
products
14
4
categories
3
5
subcategories
6
10
grocers
9
70.5¢
price per oz
67.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alicias Tamales Los Mayas▭ Fillo's
Distribution · 30% of score42·38
F
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alicias Tamales Los Mayas
only Fillo's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alicias Tamales Los Mayas · 5
only Fillo's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alicias Tamales Los Mayas · Fillo's
