Alicias Tamales Los Mayas vs Primavera · Bay Area shelf head-to-head
Alicias Tamales Los Mayas and Primavera, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primavera carries more Brand PowerPrimavera is in more Bay Area grocersPrimavera fields the deeper lineupPrimavera sits further up the premium end
Alicias Tamales Los Mayas
Primavera
37
brand power
47
10
products
15
4
categories
4
5
subcategories
4
10
grocers
15
70.5¢
price per oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alicias Tamales Los Mayas▭ Primavera
Distribution · 30% of score42·63
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alicias Tamales Los Mayas
only Primavera
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alicias Tamales Los Mayas · 1
only Primavera · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alicias Tamales Los Mayas · Primavera
