Aloha vs Built · Bay Area shelf head-to-head
Aloha and Built, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aloha carries more Brand PowerAloha is in more Bay Area grocersAloha fields the deeper lineupBuilt sits further up the premium end
Aloha
Built
54
brand power
40
43
products
18
4
categories
2
14
grocers
8
$1.85
price per oz
$2.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aloha▭ Built
Distribution · 30% of score58·33
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aloha
only Built
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aloha · Built
