Alter Eco vs Sunridge Farms · Bay Area shelf head-to-head
Alter Eco and Sunridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunridge Farms carries more Brand PowerAlter Eco is in more Bay Area grocersSunridge Farms fields the deeper lineup
Alter Eco
Sunridge Farms
45
brand power
59
38
products
180
2
categories
17
2
subcategories
39
15
grocers
11
$2.23
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alter Eco▭ Sunridge Farms
Distribution · 30% of score63·46
carried in 15 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alter Eco
no top category Sunridge Farms doesn’t also play in.
only Sunridge Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alter Eco · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alter Eco · Sunridge Farms
