Amara vs Gerber · Bay Area shelf head-to-head
Amara and Gerber, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gerber carries more Brand PowerAmara is in more Bay Area grocersGerber fields the deeper lineupAmara sits further up the premium end
Amara
Gerber
38
brand power
45
16
products
50
4
categories
5
4
subcategories
6
8
grocers
7
$6.23
price per oz
79.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amara▭ Gerber
Distribution · 30% of score33·29
G
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amara
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amara · Gerber
