American Spoon vs Bonne Maman · Bay Area shelf head-to-head
American Spoon and Bonne Maman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineup
American Spoon
Bonne Maman
0
brand power
69
13
products
49
6
categories
5
7
subcategories
10
1
grocers
20
$12.60
avg price
$9.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ American Spoon▭ Bonne Maman
Distribution · 30% of score4·83
A
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only American Spoon
only Bonne Maman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only American Spoon · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: American Spoon · Bonne Maman