Amy's vs Banza · Bay Area shelf head-to-head
Amy's and Banza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Banza carries more Brand PowerBanza is in more Bay Area grocersBanza fields the deeper lineup
Amy's
Banza
26
brand power
51
10
products
23
3
categories
4
1
grocers
14
$8.11
avg price
$5.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy's▭ Banza
Distribution · 30% of score4·58
A
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy's
no top category Banza doesn’t also play in.
only Banza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amy's · 0
no exclusive doors — everywhere Amy's is, Banza is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy's · Banza
