Amy's vs Laoban · Bay Area shelf head-to-head
Amy's and Laoban, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Laoban carries more Brand PowerLaoban is in more Bay Area grocersLaoban fields the deeper lineup
Amy's
Laoban
26
brand power
46
10
products
15
3
categories
4
1
grocers
11
$8.11
avg price
$9.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy's▭ Laoban
Distribution · 30% of score4·46
A
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy's
only Laoban
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amy's · 0
no exclusive doors — everywhere Amy's is, Laoban is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy's · Laoban