Andean Dream vs De Cecco · Bay Area shelf head-to-head
Andean Dream and De Cecco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De Cecco carries more Brand PowerDe Cecco is in more Bay Area grocersDe Cecco fields the deeper lineupAndean Dream sits further up the premium end
Andean Dream
De Cecco
12
brand power
57
2
products
66
1
categories
5
2
subcategories
24
5
grocers
15
83.6¢
price per oz
35.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Andean Dream▭ De Cecco
Distribution · 30% of score21·63
A
carried in 5 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Andean Dream
no top category De Cecco doesn’t also play in.
only De Cecco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Andean Dream · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Andean Dream · De Cecco
