Ardor Energy vs Spindrift · Bay Area shelf head-to-head
Ardor Energy and Spindrift, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineupArdor Energy sits further up the premium end
Ardor Energy
Spindrift
33
brand power
65
10
products
75
2
categories
5
9
grocers
21
31.5¢
price per fl oz
13.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ardor Energy▭ Spindrift
Distribution · 30% of score38·88
A
carried in 9 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ardor Energy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ardor Energy · 1
only Spindrift · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ardor Energy · Spindrift
