Armanino vs Marie Callender's · Bay Area shelf head-to-head
Armanino and Marie Callender's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marie Callender's carries more Brand PowerMarie Callender's is in more Bay Area grocersMarie Callender's fields the deeper lineupArmanino sits further up the premium end
Armanino
Marie Callender's
19
brand power
56
6
products
55
2
categories
8
2
subcategories
10
5
grocers
13
91.7¢
price per oz
48.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Armanino▭ Marie Callender's
Distribution · 30% of score21·54
A
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Armanino
only Marie Callender's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Armanino · 0
no exclusive doors — everywhere Armanino is, Marie Callender's is too.
only Marie Callender's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Armanino · Marie Callender's