Arrowhead Mills vs One Degree Organic Foods · Bay Area shelf head-to-head
Arrowhead Mills and One Degree Organic Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
One Degree Organic Foods carries more Brand PowerOne Degree Organic Foods is in more Bay Area grocers
Arrowhead Mills
One Degree Organic Foods
45
brand power
52
21
products
23
8
categories
7
9
subcategories
8
10
grocers
14
41.7¢
price per oz
59.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arrowhead Mills▭ One Degree Organic Foods
Distribution · 30% of score42·58
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arrowhead Mills
only One Degree Organic Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Arrowhead Mills · 1
only One Degree Organic Foods · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arrowhead Mills · One Degree Organic Foods
