Artesano vs Beckmann's · Bay Area shelf head-to-head
Artesano and Beckmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's carries more Brand PowerBeckmann's is in more Bay Area grocersBeckmann's fields the deeper lineupBeckmann's sits further up the premium end
Artesano
Beckmann's
40
brand power
51
14
products
29
2
categories
2
8
subcategories
11
11
grocers
14
34.8¢
price per oz
43.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artesano▭ Beckmann's
Distribution · 30% of score46·58
A
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artesano
only Beckmann's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Artesano · 5
only Beckmann's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artesano · Beckmann's
