Artesano vs St Pierre · Bay Area shelf head-to-head
Artesano and St Pierre, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St Pierre is in more Bay Area grocersSt Pierre sits further up the premium end
Artesano
St Pierre
40
brand power
44
14
products
15
2
categories
5
8
subcategories
9
11
grocers
12
86.7¢
price per item
$1.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artesano▭ St Pierre
Distribution · 30% of score46·50
A
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artesano
no top category St Pierre doesn’t also play in.
only St Pierre
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Artesano · 4
only St Pierre · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artesano · St Pierre
