Artisana vs Burroughs Family Farms · Bay Area shelf head-to-head
Artisana and Burroughs Family Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artisana carries more Brand PowerArtisana is in more Bay Area grocersArtisana fields the deeper lineupBurroughs Family Farms sits further up the premium end
Artisana
Burroughs Family Farms
47
brand power
25
15
products
7
6
categories
4
8
subcategories
4
13
grocers
3
$1.59
price per oz
$1.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artisana▭ Burroughs Family Farms
Distribution · 30% of score54·13
B
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artisana
only Burroughs Family Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artisana · Burroughs Family Farms
