Artisana vs Fix & Fogg · Bay Area shelf head-to-head
Artisana and Fix & Fogg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artisana carries more Brand PowerArtisana is in more Bay Area grocersArtisana fields the deeper lineupArtisana sits further up the premium end
Artisana
Fix & Fogg
47
brand power
23
15
products
4
6
categories
1
8
subcategories
3
13
grocers
8
$1.59
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artisana▭ Fix & Fogg
Distribution · 30% of score54·33
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artisana
only Fix & Fogg
no top category Artisana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artisana · Fix & Fogg
