Artisana vs Il Colle Del Gusto · Bay Area shelf head-to-head
Artisana and Il Colle Del Gusto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artisana carries more Brand PowerArtisana is in more Bay Area grocersArtisana fields the deeper lineupIl Colle Del Gusto sits further up the premium end
Artisana
Il Colle Del Gusto
47
brand power
11
15
products
2
6
categories
2
8
subcategories
2
13
grocers
1
$15.07
avg price
$14.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artisana▭ Il Colle Del Gusto
Distribution · 30% of score54·4
I
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artisana
only Il Colle Del Gusto
no top category Artisana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artisana · Il Colle Del Gusto
