Artisola vs Severino Pasta · Bay Area shelf head-to-head
Artisola and Severino Pasta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artisola carries more Brand PowerArtisola is in more Bay Area grocersArtisola fields the deeper lineup
Artisola
Severino Pasta
36
brand power
11
10
products
2
4
categories
2
6
subcategories
2
10
grocers
1
$8.84
avg price
$4.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artisola▭ Severino Pasta
Distribution · 30% of score42·4
S
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artisola
only Severino Pasta
no top category Artisola doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artisola · Severino Pasta