Assi vs Kinder's · Bay Area shelf head-to-head
Assi and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineup
Assi
Kinder's
20
brand power
60
5
products
96
4
categories
6
4
subcategories
15
1
grocers
14
$6.17
avg price
$7.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Assi▭ Kinder's
Distribution · 30% of score4·58
A
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Assi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Assi · 0
no exclusive doors — everywhere Assi is, Kinder's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Assi · Kinder's