Azalina's vs Brooklyn Delhi · Bay Area shelf head-to-head
Azalina's and Brooklyn Delhi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brooklyn Delhi carries more Brand PowerBrooklyn Delhi is in more Bay Area grocersBrooklyn Delhi fields the deeper lineupAzalina's sits further up the premium end
Azalina's
Brooklyn Delhi
34
brand power
41
8
products
12
4
categories
4
6
subcategories
7
3
grocers
8
$1.64
price per oz
95.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Azalina's▭ Brooklyn Delhi
Distribution · 30% of score13·33
A
B
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Azalina's
only Brooklyn Delhi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Azalina's · 1
only Brooklyn Delhi · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Azalina's · Brooklyn Delhi