Bachan's vs Kinder's · Bay Area shelf head-to-head
Bachan's and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerBachan's is in more Bay Area grocersKinder's fields the deeper lineupBachan's sits further up the premium end
Bachan's
Kinder's
51
brand power
60
16
products
96
2
categories
6
3
subcategories
15
21
grocers
14
63.1¢
price per oz
95.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bachan's▭ Kinder's
Distribution · 30% of score88·58
carried in 21 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces2 vs 12 SKUs
only Bachan's
no top category Kinder's doesn’t also play in.
only Kinder's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bachan's · Kinder's
