Back To Nature vs BEAR · Bay Area shelf head-to-head
Back To Nature and BEAR, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Back To Nature carries more Brand PowerBack To Nature is in more Bay Area grocersBack To Nature fields the deeper lineup
Back To Nature
BEAR
55
brand power
21
32
products
5
5
categories
3
17
grocers
2
$5.69
avg price
$3.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Back To Nature▭ BEAR
Distribution · 30% of score71·8
B
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only BEAR
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Back To Nature · BEAR