Back To Nature vs Mi-del · Bay Area shelf head-to-head
Back To Nature and Mi-del, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Back To Nature carries more Brand PowerBack To Nature is in more Bay Area grocersBack To Nature fields the deeper lineupMi-del sits further up the premium end
Back To Nature
Mi-del
55
brand power
23
32
products
6
5
categories
2
17
grocers
8
92.3¢
price per oz
73.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Back To Nature▭ Mi-del
Distribution · 30% of score71·33
M
carried in 17 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Back To Nature
only Mi-del
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Back To Nature · Mi-del
