Back To Nature vs Rustic Bakery · Bay Area shelf head-to-head
Back To Nature and Rustic Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery is in more Bay Area grocersRustic Bakery sits further up the premium end
Back To Nature
Rustic Bakery
55
brand power
56
32
products
32
5
categories
4
17
grocers
21
92.3¢
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Back To Nature▭ Rustic Bakery
Distribution · 30% of score71·88
carried in 17 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Back To Nature
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Back To Nature · Rustic Bakery
