Bagel Bites vs Caulipower · Bay Area shelf head-to-head
Bagel Bites and Caulipower, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caulipower carries more Brand PowerCaulipower is in more Bay Area grocersCaulipower fields the deeper lineup
Bagel Bites
Caulipower
24
brand power
48
9
products
16
2
categories
7
2
subcategories
8
6
grocers
11
$8.20
avg price
$11.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bagel Bites▭ Caulipower
Distribution · 30% of score25·46
B
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bagel Bites
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bagel Bites · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bagel Bites · Caulipower
