Ball Park vs King's Hawaiian · Bay Area shelf head-to-head
Ball Park and King's Hawaiian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
King's Hawaiian is in more Bay Area grocersBall Park fields the deeper lineup
Ball Park
King's Hawaiian
38
brand power
36
17
products
12
4
categories
4
8
grocers
12
82.3¢
price per item
53.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ball Park▭ King's Hawaiian
Distribution · 30% of score33·50
B
K
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score76·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ball Park
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ball Park · 1
only King's Hawaiian · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ball Park · King's Hawaiian