Barebells vs Perfect Bar · Bay Area shelf head-to-head
Barebells and Perfect Bar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Perfect Bar carries more Brand PowerPerfect Bar is in more Bay Area grocersBarebells sits further up the premium end
Barebells
Perfect Bar
47
brand power
53
20
products
18
2
categories
4
12
grocers
19
$2.33
price per oz
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barebells▭ Perfect Bar
Distribution · 30% of score50·79
carried in 12 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barebells
only Perfect Bar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barebells · 2
only Perfect Bar · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barebells · Perfect Bar
