Barebells vs Quest · Bay Area shelf head-to-head
Barebells and Quest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Quest carries more Brand PowerQuest fields the deeper lineup
Barebells
Quest
47
brand power
53
20
products
34
2
categories
7
12
grocers
12
$2.33
price per oz
$2.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barebells▭ Quest
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Drinks6 vs 3 SKUs
2% of shelf
only Barebells
no top category Quest doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barebells · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barebells · Quest
