Bariani Olive Oil vs Graza · Bay Area shelf head-to-head
Bariani Olive Oil and Graza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerGraza is in more Bay Area grocersGraza fields the deeper lineupBariani Olive Oil sits further up the premium end
Bariani Olive Oil
Graza
38
brand power
57
9
products
23
3
categories
4
4
subcategories
6
16
grocers
18
$1.42
price per fl oz
93.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bariani Olive Oil▭ Graza
Distribution · 30% of score67·75
carried in 16 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bariani Olive Oil
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bariani Olive Oil · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bariani Olive Oil · Graza
